Sony K98XR50 98" 4K 120Hz Mini LED TV

Cinema is Coming Home: Immerse yourself in the story with detailed picture quality, just as you see in real life | Redefining Brightness and Contrast: Enhanced by XR Contrast Booster, see picture quality with deep, detailed blacks and dazzling highlights that makes movies and shows pop off the screen.

· Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver captivating brightness and authentic contrast.

· Access billions of accurate real-world colors with XR Triluminos Pro™.
XR Processor™ with AI technology intelligently enhances every scene in real-time boosting color, contrast, and clarity.

· AI Super Resolution, powered by AI, enhances studio quality by restoring lost textures and improves low-quality content by reducing noise and enhancing details.

· Get access to all your favorite streaming apps in one place with Google TV™. With Google Assistant™, simply use your voice to search and ask questions.

· Easily stream to your TV with support for Apple AirPlay® 2 and Google Cast™.9,10
Movies are included with access to the largest IMAX® Enhanced collection in the SONY PICTURES CORE app.

· See picture quality just as the creator’s intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE.

· Get a truly cinematic viewing experience with support for Dolby Vision® and Atmos®, IMAX® Enhanced, and DTS:X®.

· Upscale all your HD and digital content and bring back lost detail with XR Clear Image™ and AI technology.

· See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity™.

· With Acoustic Multi-Audio™, sound positioning tweeters produce wider, elevated sound that matches the picture you see.

· Hear people’s voices clearly, even in loud action scenes, with Voice Zoom 3™ powered by AI technology.

· Pair your BRAVIA TV with compatible BRAVIA Theater soundbars to unlock Acoustic Center Sync for elevated audio and enhanced dialogue.

· Use BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and discover useful features.

· Take your PS5® gaming to the next level with BRAVIA exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming.

· Game Menu puts all your gaming picture settings and exclusive assist features in one place.

· Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, ALLM and SBTM.

· Premium two-way narrow stand – low-profile position or raised to accommodate a soundbar.